“Most companies see their real estate as an expression of their brand, both for the public and especially for their employees,” Hemmerdinger said. “Are you giving your employees a view from a tower, are you giving them cool space in an old building, are you giving them cool space in a building with history?”
The new place at 1030 Woodward Avenue is the perfect spot to wait out rush hour before hopping on the interstate, owner Kurt Hogan said. “You’d rather sit in a beer garden for an hour than deal with traffic.” It is down a side street next to Camp North End, just north of Fourth Ward, near AvidXchange Music Factory and a few miles from NoDa.
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